The logical and coherent structure of a website is very important both in terms of an effective seo software as well as for ease of use. Only when the various contents sensible grouped and are easy to find , users can easily navigate to the site and search engines judge the quality of the website quickly. Therefore, it is important that each site is a structured information architecture is based. What exactly it is important to note , learn it here ! When building websites is essentially two key elements that go hand in hand: the usability and information architecture . When usability is all about – as the name suggests – to the user. Only if this is found along well on the website , he is happy. The user-friendly a website is designed , the lower the risk that the user leaves the site immediately and may not recur . Closely related to the usability of a website , the information architecture , so logically coherent and hierarchical structure of the content. A well-designed information structure helps the users and search engines alike to find their way to the site, the content to capture and understand relationships between topics quickly.
Information architecture is understood as a process in which designed and determines how a user can interact with an information system . To this end, information units and functions must first be defined and named and grouped in a second step and placed in the information available . Thus, a good information architecture provides the framework for a high degree of usability and may contribute significantly to the user experience. A good information architecture is based on three components: classification , labeling and navigation.
Classification: The content will be assigned to different categories, with . Assignment is done from the user’s perspective . Marking: The marking or ” Labeling ” gives the information to the right name or the right word. This ensures that the user knows immediately what it is at the respective content . Navigation: The navigation allows the user to find the path between the different areas. It should firstly be given to the shortest possible routes , on the other hand , the navigation should be intuitive.
In contrast to the taxonomy as described above, only a hierarchical structure describes an ontology provides a network of information with logical relations dar. It is a formal representation of a minor amount of concepts and the relationships between them . Ontologies are often more complex than taxonomies.
For the development of an ontology , the method of the card sorting has proven . In this test method , participants are given cards with the most important terms that are then sorted and classified into categories. So you can identify meaningful paths through a website and build the site as intuitive as possible . Basically, sites should have in terms of search engine friendliness a flat information architecture. This is because the number of clicks , with which one can reach any content of a website should be very low . At a low structure , there is a risk that not all of the pages are detected by the search engine crawler. So for websites with up to 10,000 pages each content should be accessible with a maximum of three clicks from the home page or the site map from . The following figure shows that a deep information architecture leads to an unnecessarily high number of clicks : To achieve a content of the lowest level , four clicks are required in this case.
If you have the issues of a site structured sense, it comes to it, prepare the individual contents in consideration of effective seo program criteria. First, you should think about which search terms the user enters well, if he wants to reach a certain (sub) page of the website. So it must be the appropriate keywords are researched, so in a next step, each underside of the site can be assigned a main keyword, which is optimized. This main keyword should be naturally reflected in the h1 heading of the relevant page. In addition, the respective URL should contain the keyword.
Effective seo software tools for fast website rankings 