Normally, each tracking effective software tool captures the search keywords brought a visitor has accessed the website. This is particularly important for search engine optimization because we can learn about the expectations and behaviors of website visitors about those keywords. This knowledge is the basis for a long -term SEO strategy. If a user , however, in any way to Google logged ( eg via Gmail or YouTube) , as a possible search on Google is always made via a secure SSL connection. In this case, Google returns the keywords no longer made , but replaces it with the term “(not provided) ” . This options are now performed over SSL , so that we have no more.
keywords can be analyzed in the section for half of all search queries.
Keywords are to be understood as a means to potential customers and their language. If these data are no longer available , so we can not assess what effect our SEO measures . In the worst case, we also miss out on new opportunities arising from the keyword data would be available this could derive . This is especially annoying given the time and the effort that must be spent on the creation and optimization of page content with an effective seo software support. Since the introduction of Google SSL Search in 2011, several pathways have been described , to make by other data sources, a picture of the keywords. The six most important methods we would like to introduce briefly below :
Analysis of Landing Pages : The “(not provided) ” Data can be sorted by landing pages , so after the pages that visitors viewed first. So we at least get an idea of what topics were important to these visitors . Terms of Webmaster Tools : The Google Webmaster Tool provides information on many rankings , especially for long tail terms . While we will not get any information as to whether visitors actually come across these keywords, but it gives us a clue. Combined with the analysis of landing pages so we get a clearer picture .
Analysis of Paid Search Keywords : Google holds back only keywords in organic search. With paid clicks the keywords also be delivered over SSL with . Now the keywords in paid clicks are indeed already preselected by the campaign itself , but the number of visitors is an indication of what keywords are popular, and in some cases , which synonyms are used . Analysis of navigation: An analysis of the pages that are visited after a specific landing page that provides an indication of what content the customer is looking or together.
Analysis tools can be directly integrated and then filtered by visitors with a “not provided” keyword. While this selects only those visitors who use the internal search , are nevertheless shed light on some Google keywords.
Keyword research : In the course of designing an SEO strategy, a keyword research is performed for various target groups usually . If this list compared with the above , the result is both for improvement in existing rankings on synonyms and long tail terms as well as new SEO opportunities.
The goal of all SEO activities is to create a clear profile of potential customers as possible , and then to provide them with appropriate content to make it as animate to a contact . The above- presented methods are based on the analysis of quantitative data – just like the previous analysis of keywords before the introduction of Google SSL Search .
A survey does not need to be long and time consuming or annoying customers . Well-implemented Visitor surveys usually consist of only 2-3 questions , such as
What are you searching for?
Do they have found what they are looking for?
How satisfied are you with the website (1-10) ?
Despite its brevity provides us with such a survey , combined with the tracking data a very rich picture of the visitors. We obtain directly an insight into the “(not provided) ” Search , but in addition we can also see how satisfied visitors are . The more satisfied a visitor , the more likely he is a customer , he remains a customer and further recommends the product.
In addition, the satisfaction of the website visitor has an indirect influence on the ranking . Satisfied visitors put links and do not return directly to the search results. So Google can assess the satisfaction and classify the higher quality pages also higher in search results. Also technically need to polls today not therefore come as intrusive popup or overlay , but can be much more subtle and less distracting integrate into the site. With surveys, so a more detailed picture of the visitors to the website, in particular their expectations can create . And that is the basis for an integrated , profit-driven SEO strategy.
Effective seo software tools for fast website rankings 