The World Wide Web has evolved in recent years into one of the largest markets in general. The abundance of web pages is so vast , so the so-called search engines , especially Google, are used to search for the desired product or service required . The user behavior to look so that searchers click only in the rarest cases, search results that are not on the first page of search results – are (Search Engine Results Page briefly in the jargon SERP) to find. And even on the first page of the mammoth proportion of clicks falls on the top 3 results . It is thus clear that one ‘s own chances to earn money on the internet , thereby improving that one’s own side is positioned as far forward in the major search engines ( in technical jargon : ranked ) . But how to get in the face of competition also represented in the network ‘s own website further forward ? For this one must of course understand how search engines work with effective seo software and what content (content) of them are as rated , so you can optimize its own content accordingly. This work is then called Search Engine Optimization or SEO short (Search Engine Optimization).
Effective content has mainly specialized in the creation and optimization of website content , a large network of specialists in online marketing , link building and general search engine optimization also makes it possible , if necessary individual, holistic and sustainable search engine optimization.
Normally, each tracking tool captures the search keywords brought a visitor has accessed the website. This is particularly important for search engine optimization because we can learn about the expectations and behaviors of website visitors about those keywords. This knowledge is the basis for a long -term SEO strategy. Analysis of Landing Pages : The “(not provided) ” Data can be sorted by landing pages , so after the pages that visitors viewed first. So we at least get an idea of what topics were important to these visitors . Terms of Webmaster Tools : The Google Webmaster Tool provides information on many rankings , especially for long tail terms . While we will not get any information as to whether visitors actually come across these keywords, but it gives us a clue. Combined with the analysis of landing pages so we get a clearer picture .
Analysis of Paid Search Keywords : Google holds back only keywords in organic search. With paid clicks the keywords also be delivered over SSL with . Now the keywords in paid clicks are indeed already preselected by the campaign itself , but the number of visitors is an indication of what keywords on effective seo backlink tools are popular, and in some cases , which synonyms are used . Analysis of navigation: An analysis of the pages that are visited after a specific landing page that provides an indication of what content the customer is looking or together.
Analysis tools can be directly integrated and then filtered by visitors with a “not provided” keyword. While this selects only those visitors who use the internal search , are nevertheless shed light on some Google keywords.
Keyword research : In the course of designing an SEO strategy, a keyword research is performed for various target groups usually . If this list compared with the above , the result is both for improvement in existing rankings on synonyms and long tail terms as well as new SEO opportunities.
The goal of all SEO activities is to create a clear profile of potential customers as possible , and then to provide them with appropriate content to make it as animate to a contact or make a purchase. The above- presented methods are based on the analysis of quantitative data – just like the previous analysis of keywords with seo software before the introduction of Google SSL Search. A survey does not need to be long and time consuming or annoying customers .